<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:xhtml="http://www.w3.org/1999/xhtml">
  <url>
    <loc>https://www.davidlofgren.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2025-12-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/692df3064112f840c4f79c90/e86a4f9f-a6f6-4f33-bc10-db675d3dd080/Homepage+Hero.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/692df3064112f840c4f79c90/cde818db-3850-45b9-be9e-80634d3326f3/Wedding+Emcee.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/692df3064112f840c4f79c90/0a468c8d-792b-40bf-bd83-37d8e27d7442/EM+Entrepreneur+Shot_still.Still002.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>A 45 sec ad spot built entirely with AI. I leveraged ChatGPT for scripting, prompting, and image generation, Runway for video clip generation, ElevenLabs for the voiceover (trained on my voice) , and epidemic Sound for the music bed.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/692df3064112f840c4f79c90/8591835c-1c42-4689-a9f1-3b61cc2772f4/WeFunder+Intro+Video_still.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>A video explainer for use in a venture capital fundraising round. The goal of this piece was to introduce potential investors to the company, tell the story of why EquityMultiple is poised to succeed in the future, and drive investments.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/692df3064112f840c4f79c90/a10cb159-2e32-480c-b2ba-6cfba2f3e77b/Intro+to+Daniel+Brereton.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>A classic 'Meet The Team' video featuring our new Director of Investor Relations — directed, shot, and edited entirely by me.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/692df3064112f840c4f79c90/6274fb0f-8e28-4203-8352-f28406b31d17/Women+Investor+Event_still.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>A hybrid event designed to engage a specific customer persona. This event combined a live presentation to an in-studio audience with a simultaneous virtual broadcast.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/692df3064112f840c4f79c90/558df8fd-b128-4728-83a8-395024c53286/Screenshot+2025-12-01+at+2.41.32%E2%80%AFPM.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>A live webinar featuring two presenters and a slide deck, produced using Brandlive's Event &amp; Greenroom webinar solutions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/692df3064112f840c4f79c90/627028eb-e17a-475a-a518-81ed7fa821b4/Schmid+and+Guest_still.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>Just for fun — a music video shot &amp; edited for Schmid &amp; Guest in their home. I think we did 11 takes with different camera angles, which I cut together for the final product.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.davidlofgren.com/resume</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-12-05</lastmod>
  </url>
  <url>
    <loc>https://www.davidlofgren.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-12-05</lastmod>
  </url>
  <url>
    <loc>https://www.davidlofgren.com/portfolio</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-12-03</lastmod>
  </url>
  <url>
    <loc>https://www.davidlofgren.com/portfolio/7-day-morning-flow-challenge</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-17</lastmod>
  </url>
  <url>
    <loc>https://www.davidlofgren.com/portfolio/mindful-meditation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-17</lastmod>
  </url>
  <url>
    <loc>https://www.davidlofgren.com/portfolio/yoga-for-beginners</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-15</lastmod>
  </url>
  <url>
    <loc>https://www.davidlofgren.com/portfolio/v/sunday-morning-flow-wwkfj-kxdgl</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-15</lastmod>
  </url>
</urlset>

