DAVID LOFGREN

Media & Events Leader
Bellingham, WA | david.lofgren@gmail.com | LinkedIn

PROFESSIONAL SUMMARY

Creative, data-driven media and events strategist with deep expertise in virtual events, webinar programming, video production, and audience engagement strategy. Combines a storyteller’s instincts with fluency in performance marketing, analytics, and investor/customer-education workflows. Proven ability to build, scale, and optimize event and media programs that drive pipeline, brand affinity, and measurable conversion. Thrives in roles at the intersection of marketing, content, production, and cross-functional collaboration, bringing a well-rounded understanding of both the message and the mechanics behind high-impact digital experiences.

CORE COMPETENCIES

Live & Virtual Event Production • Webinar Strategy • Media Production (Video/Audio/Social) • AI-Empowered Workflows • Creative Direction • Cross-Functional Storytelling • Demand-Gen Alignment • Funnel Optimization • Marketing Analytics • Scriptwriting & Narrative Development • On-Camera Coaching • Workflow & Process Optimization • Vendor & Budget Management • Real Estate/Financial Product Literacy • Remote & Hybrid Production Systems • Performance Attribution • Short-Form Video & Social Strategy

PROFESSIONAL EXPERIENCE

EQUITYMULTIPLE — Senior Manager, Media Strategy

2019–2025 | New York, NY (Remote/Hybrid)
Led the full media, video, and webinar ecosystem for a national real-estate investment platform, acting as producer, creative director, strategist, and program owner across all live and on-demand content. Directed cross-functional efforts spanning Real Estate, Investor Relations, Growth, and Brand, ensuring every event and asset advanced the investment narrative and improved funnel conversion.

Virtual Events & Webinar Strategy

  • Led end-to-end production for monthly in-house and co-branded webinars, overseeing scripting, creative, speaker prep, technical execution, and live show-flow.

  • Achieved ~40% attendee retention through full presentations and delivered 10 high-impact live events that collectively yielded 469 conversions (271 order completions) in 2024.

  • Introduced pre-taped segments, product-integrated CTAs, and content-matched UI elements that significantly elevated production quality and viewer engagement.

  • Secured an enterprise webinar-platform discount, enabling scale while reducing costs.

Media Production & Creative Direction

  • Produced a comprehensive suite of videos (brand, performance marketing, product education, offering-specific, testimonial, and podcast) supporting every stage of the investor journey.

  • Delivered high-value collateral including Ascent Income Fund video series, sponsor Q&As, asset-class explainers, offering heroes, and the Investing Matrix companion video.

  • Relaunched and streamlined both short-form and long-form podcast programs using AI-enhanced scriptwriting workflows, improving consistency and turnaround.

  • Designed and built media-room infrastructure, and later adapted the entire production workflow to remote environments during office closure—maintaining output despite constraints.

Audience Growth & Social Video

  • Pivoted the company toward short-form, social-optimized video, significantly increasing output and establishing new creative formats for top-funnel acquisition.

  • Generated nearly 200 qualified sign-ups from YouTube and TikTok; short-form contributed to 20%+ of ad-attributed qualified sign-ups in 2024.

  • Supported Growth team initiatives by developing testable creative variations, motion graphics, and voice-clone assets that reduced production dependency and opened new ad channels.

Cross-Functional Leadership & Communication

  • Served as strategic partner to Real Estate and Investor Relations teams—translating complex offerings into clear, compelling visual narratives that drove investment behavior.

  • Trained IR spokespeople to be "TV-ready," strengthening on-camera confidence and elevating webinar experience quality.

  • Recognized internally as a collaborative, empathetic team anchor and creative problem-solver.

Operational Excellence & Analytics

  • Built scalable production workflows, vendor pipelines, and post-production systems, enabling high-volume output on a lean budget.

  • Owned webinar KPI reporting and performance attribution, leveraging insights to refine UX, CTAs, engagement design, and content sequencing.

  • Introduced automation and AI-assisted processes that reduced turnaround time while improving consistency and quality.

PREVIOUS EXPERIENCE (Selected)

DIGITAL MEDIA MANAGER / PRODUCER ROLES (Various)

2014–2025

  • Developed creative and technical foundations for video and digital content production, including scripting, filming, editing, audio engineering, and brand-aligned asset development.

  • Managed end-to-end lifecycle of digital media campaigns across multiple industries.

  • Built collaborative practices with designers, editors, studios, and marketing partners—skills later scaled in high-velocity fintech and investment-marketing environments.

SELECT ACHIEVEMENTS & IMPACT

  • Scaled webinar program into a top-performing demand-gen channel with consistent monthly cadence and measurable conversion outcomes.

  • Maintained media output despite major organizational challenges (office closure, workforce reduction, remote pivot), demonstrating resilience and resourcefulness.

  • Produced dozens of investment-specific videos, including testimonials, sponsor interviews, drone property tours, asset-class education series, and brand-forward corporate content.

  • Delivered year-end investor update decks, redesigned offering packet visuals, and introduced new paradigms for product storytelling.

  • Built strong relationships with cross-functional stakeholders, external studios, and contractors, enabling rapid turnaround for high-stakes launches.

TECHNICAL SKILLS

Brandlive, Zoom Webinars, Vimeo, Wistia, YouTube Studio, Premiere Pro, After Effects, Audition, Final Cut, Photoshop, Illustrator, OBS, Riverside, Descript, Airtable, Salesforce, Google Analytics, Notion, AI-assisted media workflows, Remote & hybrid production systems, Studio lighting & audio